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Coffee Substitute Business (alien.top)

submitted 11 months ago by Apprehensive-Bear-56@alien.top to c/entrepreneur@indiehackers.space

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Hello. I've invented a coffee substitute that tastes just like coffee, but it's made from an ancient Mayan Superfood called Mojote. We add caffeine to custom levels for every order. We tried a brick and mortar cafe that went well but we picked a poor location. We sold 150k in our first year but our expenses were high and we didn't run lean enough. We closed that cafe, bought a freeze dryer and started making our drink into a powder to sell online. My website is gocafemojo.com

I feel like I need help. I need guidance. I need a partner to help me. There's free samples of our product on our website if anyone wants to try it.

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[–] lookupatthestars99@alien.top 1 points 11 months ago

I personally like the idea of this, because I love the taste of coffee, BUT I don't enjoy the feeling it gives. So as someone who is extremely health conscious & aware of the many alternatives.... I would say you need to be emphasizing the nutritional & performance aspects of it.

For examples, Lions Mane, Reishi, Maca Powder, Ginkgo, the list goes on and on... Are there studies on any benefits?

I see you out the vitamins and minerals... How does this compare to coffee? Because coffee does offer nutritional benefit as well.

I think you really need to offer a side by side comparison of the two.

I would say your consumer is someone like me... I love the TASTE. But hate the feeling. I believe there are many people out there that feel the same... but again, are you just competing against mudwatr then? Which is fine!! (I've never tried it, so not sure what it taste like)

BUT... let's say mudwatr doesn't taste like coffee, and your stuff DOES! That is a selling point! And perhaps if there aren't that many "sell-able" benefits, you could essentially look into creating your own formula of mudwatr, containing perhaps some of the adaptogenic ingredients, but rather with a base of Mojocate, which will actually make it taste like coffee!

I'd say once you get that figured out, revamp website, remove connection to religion, invest in better designed packaging & push yourself to the natural community.

Also just briefly looking at product, I would definitely add ingredients list... I for example would never buy that pumpkin spice flavor, because I have no idea what you are putting in there, and again... I think you would be targeting people whom are conscious of that.

Good luck: )