this post was submitted on 14 May 2026
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This is somewhat relatable: I'm building a dating app without blackjack and hookers. Well, at least without the blackjack.
Not gonna lie, it's not a weekend project! And that's before even considering the eventual launch and marketing.
Will your dating site have a theme?
Is there a monetary goal behind it and if so,
how would you deal with the service becoming a huge success,
while consequently memberships drop?
Thank you for asking.
The theme can be answered a number of different ways.
Ideally, a dating app should have massive amounts of transient users. If you have users who've been there for years, you're not giving them what they want (but you might be giving them something else in order to keep them hooked...).
So as for the monetary goal, there are many gates that must be passed before finances become a critical issue. I've published things as open source, and if six users find you, you have six happy users. A dating app not only requires a massive amount of users, it also requires significant local user density for it to be useful. I am fundamentally aiming for low cost of upkeep with the goal of enabling the app to survive having relatively few users, even if they aren't paying much.
I can say this much: I've done the math and am pretty confident in being able to deliver at a fraction of the cost of any existing offering. My plan is to offer no free tier (huge barrier, I am aware) but then offer a very-reasonably-priced paid tier that unlocks everything. I want the app to be transparent, helpful, and eschewing dark patterns and money-grabbing schemes. I don't expect you to believe it, but I'm not doing this for the purpose of profit; I just don't think a dating app that's entirely free is going to work very well vis-a-vis attracting high-quality participants.
Do I think I've "cracked" or "solved" online dating? Absolutely not. There are things I know I will never do, other things I know I'll be (almost) the only one to do, and a number of topics and issues that I don't know even can be resolved in any meaningful way.