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I want to start my own line of car cleaning products, but I’m scared of the competition (alien.top)

submitted 10 months ago by PrestonG2023@alien.top to c/entrepreneur@indiehackers.space

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I really want to start my own line of car cleaning/detailing products, but the market is super saturated. I have a full brand layout and plan, just have to actually go forward with it. The only thing holding me back is the competition, any advice? Thanks.

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[–] ReliableReviewer@alien.top 1 points 10 months ago

There is no such thing as competition. (Aside from commodities). I started a towel company several years ago. Sold the towels for $50/piece. I was always told, "Why would you start that if I can go to Walmart and get a towel for $4). Sold the company for millions. Its not about competition. I was not a towel company, I was a marketing company. As long as you pick a product that can be brandable, explain its benefits in a compelling way, and market it, it will sell. Starting a successful company is 90% marketing. Story telling. Branding. Advertising.