this post was submitted on 17 Nov 2023
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I'm increasingly drawn to Tudor and (to a lesser extent) Longines. I'm also drawn to Serica; their newest GMT release is a cracker.
I identify with Tudor over Rolex as a brand - Rolex makes me roll my eyes a little; it's too ... easy, too obvious. Plus, Explorer and Explorer II excluded, I don't really like modern Rolex that much aesthetically. They're too ... overstated for my taste. All that shiny ceramic and sapphire and white gold on the dial.
The more toolish aspect of Tudor (and some of the Longines Heritage re-issues) are more to my taste. Tudors build quality is very good, perhaps 80% of the quality Rolex offer (at least) for a bit over 50% of the cost. Longines less so. The Spirit Range is well made, the Heritage re-issues less so and the difference in build quality to Tudor is immediately evident, making Longines worth the money when bought below retail and Tudor a relative bargain.
But that's all subjective, even theoretical. So if I was starting from scratch today and had up to $15K to spend what would I buy?
• Tudor Ranger
• Longines Avigation Big-Eye
• Serica 8315 GMT
• Certina DS PH200-m (Beater)
• Tudor Date-Day Jumbo (vintage)
• Longines Heritage Sector