this post was submitted on 19 May 2026
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Plex has announced a massive price increase on the service's Lifetime Plex Pass. On July 1, the lifetime subscription option will go from $249.99 to $749.99, an increase of 200%. The price hike will only apply to new subscribers, with no changes to monthly or annual subscription pricing.

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[–] badgermurphy@lemmy.world 0 points 3 days ago (1 children)

No, they can't just breach the contract you have with them, of course, but the VC playbook has a play for that.

What they will do is create a different service tier that does not include the same features as the standard or lifetime plans have. That tier will initially have some "value adds" that are of little interest to most users. Then, slowly, features will disappear from the other tiers, and a greater percentage of users will be drawn to that one because the "standard" one is increasingly lacking.

Eventually, Plex Standard will be quite anemic, with at least a couple must-have features available to only GigaPlex members. Because you're a "valued lifetime customer", you'll get the option to convert your lifetime membership into 90-365 days of free GigaPlex.

So, Plex wins their game. The lifetime members practically all either switch to monthly premium service or leave, both of which are outcomes that are to their benefit. Nobody took away your lifetime membership, they just transformed it to garbage.

Its not every company, but it is every company owned by venture capital.

[–] FreedomAdvocate@lemmy.net.au 1 points 2 days ago (1 children)

You can live in fear of your made up scenarios like this, but I'm just going to continue using Plex with my lifetime license.

[–] badgermurphy@lemmy.world 1 points 2 days ago (1 children)

I'm not afraid of the inevitable, man. We are having a conversation and I'm sharing my thoughts.

[–] FreedomAdvocate@lemmy.net.au 1 points 18 hours ago (1 children)

The point is that it’s not inevitable. You’re pretending/hoping it happens.

[–] badgermurphy@lemmy.world 1 points 11 hours ago

When our species was young, they didn't understand the movements of the celestial bodies. They believed a benevolent god made the sun rise every morning. Similarly, many people do not understand the workings of VC companies, so don't understand that there are certain actions they functionally must do because of the way they and the laws that govern them are structured, which include maximizing revenue at all costs in any way you can think of and get away with.

So, I don't think they're going to do it, and I certainly don't want them to just as I don't want the sun to stop rising, but I do know they will or go out of business/get bought on the way there.