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This, back in 2008, North Carolina went Blue for Obama. It went red for Romney in 2012. Why?
Well as someone who remembered the Churches pleading with everyone to "Vote for the Mormon over the Muslim" I can tell you.
It's because the beehive hadn't been kicked yet. The idea of a black president seemed like a wonderful sign of the progress we made as a nation. When it actually happened, that retroactively became a bridge too far.
There was a silent contract, racists could be polite and civil. A black man could be equal to a white man, as long as everyone silently agreed the white man was "more equal"
When the President was black, well, that was seen as a violation of the social contract. The same people who voted for Obama to show how "Not racist" they were, suddenly became furious that he won. Because the "contract" compelled them to outwardly appear non-racist by voting for a black guy, but when it was "violated" by his election, these same people proudly dropped the Hard R to describe the leader of the free world while watching Fox News.
am I making sense?
I agree, but I put it more down to Fox et al than the social contract.
I would change it to: " The same people who voted for Obama ~~to show how “Not racist” they were,~~ because they were open to the idea of being not racist ~~suddenly became furious that he won~~ were bombarded by Fox how terrible Obama was and how horrible Democrats were. And they slowly but surely absorbed that message. "
Fox went absolutely apeshit after Obama was elected, they wanted to do everything they could to bring him down in any way they could. And their rhetorical techniques are good at appealing to people (inb4 lemmy's seeming misreading, it's disgusting, but I observe that it works).