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What’s the best way to promote a new business that nobody is actively looking or searching for? (alien.top)

submitted 10 months ago by No-Structure-988@alien.top to c/entrepreneur@indiehackers.space

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Is cold email outreach the only way?

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[–] founderscurve@alien.top 1 points 10 months ago

Ai service business; assuming it’s about using Ai to dramatically improve the target business customers

Firstly you need a way to identify the companies with this challenge Next you need to find the relevant stakeholder who would be the decision maker on a product like this; should be the CEO or COO for companies around 30-60 headcount, I’d avoid larger corporates they can take months and with multiple stakeholders, some of whom would be threatened; not to mention procurement departments and very very very long payment cycles.

So finding these stakeholders would be events and LinkedIn (outbound) you can try and also get referrals from current contacts - speaking at events and being a thought leader is very strong; writing a blog/substack/ LinkedIn articles will help with profile building brand awareness and SEO; replying to thread like this on Redding or quora is also a good approach but more long term

What to talk about and write about - get to very deep specifics on HOW to solve issues; be specie to the kind of use cases the target customers would have. Don’t just show the features of the product but make sure it’s been put in context of actually solving the problems the customer face

Testimonials help but they aren’t what will trigger a purchase, they act as a validation of quality and reliability

Leaning on happy customers for referrals is also a good idea