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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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They're still feeling the burn from when they tried entering the drone space. The GoPro Karma almost bankrupted them on its own, and marked the end of their perception as a quality brand. It was a disaster they never recovered financially or reputationally.
The concept was great. The gimbal and camera could actually be removed from the drone to use independently. People were excited for their entry into the space, and they built a TON of the drones.
But they were also missing features. They didn't have an API for third-party integration and flight automation like DJI. They had no collision avoidance features, which had started to become standard in the market by the time the entered. Their battery life was pretty bad.
Oh - and upon release the drones constantly lost connection to GPS and would suddenly shut off mid-flight and fall out of the sky. The FAA actually advised all users to ground them.
They eventually recalled all of the Karma drones over safety concerns, took a huge stock hit, and went through a round of layoffs.
Marketers shouldn't have gotten involved until they knew they had a solid product. Without the hype they generated, there wouldn't have been the reputation hit. And without the heavy volume produced to try to meet a demand inflated by hype, they could have fixed at least some of the issues.
Though it sounds like the root of the problem was that no one who had power over business or engineering decisions had any passion for making a great drone.