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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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On the higher end of action cameras, it's GoPro, DJI, and Insta360 that are very good. They are better than the budget brands. Problem being the budget brands are still pretty good. It follows phones. Before small camera sensors sucked. By like 2015 it reached a point of good enough for the vast majority of people. Good enough 1080p for YouTube. Then 4k came along and the same thing happened where camera sensors at the budget level became good enough for the vast majority of people. So it doesn't matter if you find people in video communities all trying to get people to buy the $300+ GoPro or DJI action cam or else they'll regret it, plenty of people will try the ~$100 ones and find them very good for their use case
DJI at least has an evolving drone business. GoPro exists as an experience enhanced brand where the experience enhanced is being undercut by other competitors and on the premium end, DJI sells more stuff and people have a habit of buying stuff from brands they already have. So if you have any thoughts of shooting video with a drone, for an action cam you'll probably buy DJI. Just want to strap a camera to your helmet or whatever, any of the plethora of ~$100 action cameras will do. GoPro's lane has shrunken. It has premium competitors while not being competitive for the entry level