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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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And let's not forget- don't listen to customers.
Do customers want a 'Hero 47' camera with a new one every year? Nope.
Do customers want to be pushed into a paid cloud video storage and editing system that can't handle the camera's full resolution? Nope.
Do customers want a reliable camera that has good battery life, doesn't overheat or crash, and generally works as advertised? YES THEY DO!
So what should we do? Let's release a new camera every year, with the same overheating and firmware bugs, and push people into a phone based video platform.
Now we don't understand why Insta is doing so well...