this post was submitted on 18 Nov 2023
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I was in your position once and it didnt end well. Im nobody to you to give advice but you should consider this one for.the sake of your marrige: Define VERY clear roles in the company who responsible for what and never make decision for something that is not your task.
About pricing while many people say its always harder to increase prices than decrease I cant agree. If you position your product too high and you cant sell your product you cant go cheaper because people will release that. "Hahh look at this loser He needed to lower his price He shouldn't be that greedy in the first place"
I feel like if you immediately aim for higher than your competitor you basicly gambling.
Even Tesla sold their car super cheap for the value it has.
Huawei and Xiaomi was a super cheap phone until their brand grew up.
I would do what you do but if your wifes opinion is this strong you may need to give her a chance and if it works then yay if not then rebrand your coffee and change tactics.
In this case think as a husband and maybe as a father not as a business man.