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To be fair, I think one could argue with a straight face that if we're still buying the products, then we really don't care that much. Why should a company be motivated by morality if we as a society collectively aren't?
We should hold ourselves to the same standards or we're just hypocrites.
In principle I'm inclined to agree, however isn't this glossing over the degree to which markets are consolidated?
You try to opt out of products/services and choose more ethical alternatives, but it turns out the most readily available alternatives are in some way connected to the same unethical parent company. Ultimately the individualistic approach to addressing these matters is untenable and requires collective action in some form (ideally it would be leveraging a government that reflects the interests of the people).
"Opting out" doesn't mean you "opt in" to whatever forced you to "opt out" to begin with.
If I give you a choice between being punched in the face or getting kicked in the crotch, it's not moral acquiescence to either regardless which you choose.
Your argument rests on a fallacy- "vote with your wallet". This presumes that we don't vote with our voice anymore, so it supersedes a democratic system of governance.
Consider: "if you oppose slavery, just don't buy slaves, and we'll let the market sort out who's right and wrong"
Meaning this genuinely, not in a snarky way: did you read to the end of my comment? My phrasing may have been poor or a tad wordy, but I recognize what you're describing and advise collective, political action instead of voting with one's wallet.
The parenthetical at the end wasn't to suggest otherwise, only that doing so via one's existing/current government may not be a readily available option, demanding one change their government so as to make it work to those ends. I should have been clearer on that point.