South Park

Yes, actually.

Take a female icon who hasn't done anything remarkable but is famous anyway, have her guest star on a cooking show featuring a very mediocre cooking style or recipe inspired by her lesbian lover, then feature that dish in restaurants named after said icon, jack up the price, revolve the advertising around that dish, and market it to young liberals who'll use it as an opportunity to take selfies with it and use an emerging hashtag, likely a combo of the celebrity's name and her lover's name.