For me its a spectrum, making my own judgment for each piece of media.

Copyright laws in the US have changed a lot over the last century, largely due to regulatory capture. The older versions of copyright law are mostly around 14-28 years after creation and those seem fair to me. So I don't feel bad about anything >30 years old.

Another factor is the sliding spectrum between art as an altruistic creative experience versus art as a capitalist product created by gigantic corporations. Heavily monetized art tends to be stuff I enjoy less anyways so this kind of filters itself out. Its all formulaic and trend-chasing, largely the made by the same small group of people and rebranded with different faces. If I do ever want big-budget, mainstream content I don't feel bad about not paying for it.

Sometimes its about convenience. There are a handful of creators still on YouTube that I like, and one of these days I want to get around to setting up yt-dlp and adding their channels to my Jellyfin to get around all the terrible ads of the platform, but I'll probably buy some merch or throw them some money on Patreon or whatever to try to compensate for it. I also prefer to buy CD's and merch from bands at their live shows where a higher % of the proceeds goes to the artist.