I think its really funny that the RTX brand name still reflects Nvidia's previous endeavor to pump money.

Remember they made a big deal about real time ray tracing because they already knew that GTX series had hit a powerful standard that would cause GPUs to become cheaper in the long run. The only "improvements" left for gaming was raw performance and 4k content, which Moore's law would solve in only a handful of years.

So they artificially created a new graphics standard requiring new hardware that no one actually needed to ensure that future generations of GPUs would remain highly profitable.

Which is why the 30 series had such a massive leap over the 20 series for ray trace performance. They wanted everyone to buy the next product, so they simply added more ray tracing cores that really should have been in the 20 series.

But then the big AI moneymaker hit and they focused all their attention to the tensor cores instead, and now the RTX name and ray tracing cores are an artifact of the past.