this post was submitted on 20 Nov 2023
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Entrepreneur
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In this day and age, there are few ideas that someone else won't be able to copy. While it's important to differentiate, you cannot sustain your business that way. Today, I'd argue that your brand matters a lot more and how well you can market it. Case in point, one of my clients is a pepper mill -- he made his millions just grinding black pepper and selling it to restaurants and other food-related factories. That is a saturated market, but he had no issues taking a piece of the pie.
Sure, but for startups brand is to the disadvantages. I think brand is when you are moving across the chasm from early adopters to main population.
There is a period of time when you have to get early adopters and evangelist where idea and executions are the key