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“Gaming is becoming unaffordable” — Xbox CEO says the industry has an accessibility crisis
(www.windowscentral.com)
this post was submitted on 24 Jun 2026
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Except it’s a race to the bottom, MTX causes games to be designed around MTX. Instead of rewarding gameplay the design philosophy becomes rewarding purchasing. Which then leads to games designed around gambling triggers. Don’t need to make an entertaining game if you can create an addictive loop.
Which then causes people to give up on gaming and move to other past-times, which means less sales. Which means more aggressive MTX, which leads to the CEO of Microsoft bitching that gaming isn’t profitable enough because of the very problem he himself helped create.
I don't disagree, when done poorly by industry giants. There are some smaller games that have done it well, as just a way to find development. It isn't purely bad, and in a world where things are this unaffordable it can be good to keep in mind. Ethical MTX can exist that don't ruin the experience. It just isn't what these massive companies want.
Something like the DRG founder's pack, for example, is pretty good, or the Stationeers DLCs, which add purely optional ways to play that change how things work, which is only really useful to experienced players.