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“Gaming is becoming unaffordable” — Xbox CEO says the industry has an accessibility crisis
(www.windowscentral.com)
this post was submitted on 24 Jun 2026
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The amount of money the industry blows chasing PR with the tiniest minority of whiny "core gamers" is going to be the downfall of AAA.
The problem is that investors are brain-dead, so Forbes picking up on negative sentiment from 500 neckbeards can legitimately tank a publicly traded publishers stock.
The vast, vast, VAST majority of gamers don't identify as gamers, don't play 50 titles a year, and sure as hell don't engage with gaming media or online discourse about gaming. 95% of games industry revenue is coming from people who don't give a shit a our gamer "hot button topics".
The problem, like with most industries, is the speculative commodification of the companies themselves instead of just their products.