Technology

This is the best summary I could come up with:

Google Flights today is releasing a new feature that will help travelers better determine the right time to book.

Rolling out this week, the company is debuting new insights that will leverage historical trend data that lets consumers see when prices have typically been lowest to their chosen destination on their selected dates.

The addition aims to help consumers answer the question as to whether it’s better to book their flight now or wait for lower prices.

The feature complements other insights Google Flights already offers, like the ability to see whether current prices for your search are low, typical, or high, compared to past averages.

Some flights will also feature a price guarantee badge which means Google is confident the fare won’t get any lower before departure.

Plus, there’s no longer a “sweet spot” where prices dip before going back up for U.S. trips to Europe, it found.

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This is going to fuck itself up. The predictions are based on what has happened before this information was made easily available. Making it easily available will change booking habits, and thus the prices on offer at different times. Especially as the airlines can (try to) anticipate an avalanche of bookings at particular timepoints and so know that they won't necessarily need to lower prices to fill the flights.

It will be interesting to see how this pans out.

For low cost carriers, be sure to check their official site because often google will bring up re-sellers as "the cheapest price", which isn't always the case.

TIL: There was something called Google Flights.