This is a most excellent place for technology news and articles.
About fricking time.
Nearly 11-12 yrs ago I walked out of a job after I was told to micro-target advertising to specific demographics such as single black female parents in specific income brackets.
I can't believe it has taken this long to see a court room.
This is the best summary I could come up with:
A class action lawsuit alleging Facebook allowed advertisers to discriminate is set to go ahead after the Supreme Court of Canada this week refused to hear an appeal filed by the social media giant.
The Supreme Court's decision is the latest development in a case that began in 2019 which centres on the practice of allowing advertisers to "microtarget" ads to Facebook users according to their ages or genders.
The application to launch the class action suit, which had been in the works for a while, was filed days after a CBC News investigation revealed that nearly 100 employers — including government departments — posted microtargeted job ads on Facebook that experts said could violate Canadian human rights law.
The application for the class action suit was filed in the name of Lyse Beaulieu, who was between 63 and 65 years old when she was searching Facebook and other sites for a job between 2017 and 2019.
It was rejected initially by the Quebec Superior Court on the grounds that the definition of the class involved was too broad and could cover "several thousand if not millions of members."
He said he hopes the court case and the discovery process also will shed light on how the social media giant has been using algorithms to direct ads to Facebook users.
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