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We get asked by one of our nearby tractor supplies to participate in their market days during the summer, along with several other small businesses around us. I can think of several, besides us, that will tell them to pound sand and won't lend our credibility to their outreach programs - especially if that outreach is only for the benefit of some of our neighbors.
Eff that ish
The irony of the probusiness party being so against DEI.
It's really not a surprise that having diverse experiences and opinions makes you a better business...
DEI = hiring a grifter to tell workers "mission accomplished" now get back to slaving.
Tractor supply serves people in rural areas. What did yall expect? That Jose and Tim would think like someone from LA?
Ehh, they serve customers in the suburbs and city dwellers hoping to recapture a sense of not-being-in-the-city too. Us rural folks have dozens of places to go and pick up hay and shave and feed instead, so just like every other time some corp has done the right thing and then backtracked, they've lost the group that got all hurt about being included in a bigger tent, they've lost the group that was newly included, and they're left holding a presumably smaller portion of the market than before they failed to hold to their convictions. Make stupid moves, win stupid prizes.
I went to TSC several times my first year in Texas, mostly for hay and pellets for the rabbitry. And we were not rural. Not exactly downtown on an acre, but in that suburban interface, it was the only realistic choice. I'll certainly not shop there again. Like, I've never set foot in a Hobby Lobby, and the last time I got Chick-Fil-A was in high school, I don't buy Domino's. It is very easy to vote with one's dollars when alternatives exist.
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Tractor Supply Company, which bills itself as the largest rural lifestyle retailer in the U.S., will eliminate its diversity, equity and inclusion (DEI) roles, withdraw its carbon emissions goals and stop sponsoring Pride events in response to criticism from conservative activists.
Robby Starbuck, a music video director and Republican who ran unsuccessfully to represent Tennessee's 5th Congressional District in 2022, launched the campaign against Tractor Supply on X (formerly Twitter) earlier this month.
The company also said it would stop sponsoring “nonbusiness activities” like Pride festivals and voting campaigns, and instead continue its focus on “rural America priorities” such as education, animal welfare and veteran causes.
Starbuck praised the outcome as a “massive victory for sanity,” and said in an eight-minute video that this is the “first Fortune 300 company in our lifetimes to go backwards on ESG, DEI and all these woke causes and donations, in record speed.”
“Tractor Supply’s embarrassing capitulation to the petty whims of anti-LGBTQ extremists puts the company out of touch with the vast majority of Americans who support their LGBTQ friends, family, and neighbors,” GLAAD President and CEO Sarah Kate Ellis told The Advocate.
Shaun Harper, a professor of business at the University of Southern California, says because Tractor Supply stores are primarily located in rural communities, “the case-making for DEI should’ve been differently framed and better customized for those cultural contexts.”
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