Dug this from my bookmarks. I haven't tried this myself yet, but it seems neat.
this post was submitted on 21 Oct 2023
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We have been using Matomo for many years. Can't tell you that much since we never explored other options, and as IT I don't really interact with it, but our marketing department is happy with it.
Umami is actually pretty great for simple analytics, has 3 websites in their free cloud plan, and is self-hostable. Plausible is also self-hostable. You can host them easily on your own machine with EasyPanel, CapRover, or Coolify