this post was submitted on 24 Oct 2023
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[ sourced from TechCrunch ]

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[–] autotldr@lemmings.world 1 points 1 year ago

This is the best summary I could come up with:


Since its localized platform, which is a joint effort with Tencent, abruptly halted operation nearly two years ago, the company has been quiet about its standing in the world’s second-biggest gaming market until now.

TechCrunch learned that Roblox China, also called LuoBu (罗布乐思), initiated a round of layoffs in October.

The new layoffs arrived not long after Roblox’s significant reduction in its talent acquisition team, which marked the children-oriented gaming giant’s shift of focus from expansion to its bottom line.

So when LuoBuLeSi, the Chinese version of Roblox, suddenly paused service in December 2021, its well-informed users weren’t all that surprised.

Commenting on the new layoff, its spokesperson said: “We remain committed to our long-term vision and plan for the LuoBu platform in China.”

Blizzard Activision, the California-based gaming publisher behind World of Warcraft and Overwatch, began to roll back operations in China in January after its 14-year license with its local partner NetEase expired.


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