This is the best summary I could come up with:
Google confirmed on its earnings call that it is working on different ad formats for its generative AI-powered search experience — Google shared some ideas earlier this year and the mention in the earnings call could indicate that a rollout could happen sooner rather than later.
In its earnings call for the third quarter of 2023, Alphabet and Google CEO Sundar Pichai said that the company plans to experiment with a native ad format suitable for its Search Generative Experience (SGE) that is “customized to every step of the search journey.”
Alternatively, Google could show you sponsored results when you are searching for an item to shop for.
But its Chief Business Officer Philipp Schindler said that “advertisers still have the opportunity to reach potential customers along their Search journeys.”
During Q2 2023 earnings, the company mentioned over 2 billion monthly logged-in people watch shorts.
Schindler said that the company is making its video reach campaigns to distribute ads across formats, including Shorts, generally available in November.
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