This is the best summary I could come up with:
TikTok is taking its viral sounds offline and hosting an in-person music festival in December, the company announced today.
The company describes TikTok In the Mix as the For You page come to life, with performances, small business pop-ups, and “creator activations” happening at the event.
The festival will take place in Mesa, Arizona on December 10th, and fans will be able to purchase presale tickets via the TikTok app on Friday.
Unexpected viral hits from unknown artists have resulted in record deals overnight, while trending audio and challenges have given older songs a resurgence.
But the nature of TikToks — the use of just a small portion of a song, or inexplicably sped-up versions of tracks — has led to funny IRL moments in the past.
Who can forget the Steve Lacy performance of “Bad Habit” where the only lyrics the crowd knew where the lines looped endlessly in TikToks?
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