The culture of being e-famous at any cost causes people to do all sorts of awful shit. The fact that some people are misrepsenting situations, framing them falsely, then posting them online and getting millions of views is disgusting.
But what could be done to stop that? The government in my country is very very slow to adopt new laws to address the reality of what life is like now. Just look at how long it took them to do anything about middle schoolers vaping.