They've said similar things before - it's not like this show invented this problem. Whatever their half-arsed initiatives were before (typically things like sending a middle-aged woman to say "hey guys, don't be mean to girls, mmkay?") didn't work, because a real solution involves acknowledging the wider role that society plays, and spending real money in places that aren't London.
So instead they'll just blame boys - recognise that a teenage boy with low self-esteem is a dangerous thing, and give them one more thing to feel bad about. Tell them they should be different once, and ignore all the ways in which adults continue to encourage or discourage the ways they currently are.
And instead of raising places in the North out of deprivation, they're doing the cheapest thing imaginable. Streaming a show to school kids that explicitly calls out how much modern teaching has been reduced to playing videos for them. Genius.