Google Ads aren't your only option. There are numerous other platforms that provide less expensive and more effective advertising. Look into Facebook, Instagram, and TikTok.
Entrepreneur
Rules
- No Personal Attacks - criticism of ideas is allowed, attacking people is not.
- Self Posts Only - links can only provide supplementary material. Your post must contain enough content to have a discussion.
- No “How To Get Rich Quick” posts - This community is not about making a quick buck. Posts asking the community how to make $X, without making specific reference to a reasonable idea, are not tolerated.
- Avoid unprofessional communication - Please treat fellow entrepreneurs like respected coworkers, label conversations if NSFW and avoid deliberate provocations.
Please feel free to provide evidence-based best practices, share a micro-victory, discuss strategy and concepts with a frame work, ask for feedback, and create professional conversation. Treat every post as if you're at work and representing the best version of yourself.
#1 have a very clean and on the point landingpage - The people need immediatly know "whats in it for me"
#2 Keywords from your ad campain and the overall theme need to be on the landingpage too
#3 Be sure you use conversiontracking!!!!!!!
#4 Use every line of text and assets for your campaign
#5 Start with Clicks Max and change after 1000€adspend, 1000 clicks or at least 30 conversions to converions max setting.
#6 TESTING, TESTING, TESTING- everyone has different experience, because it depends so many things, you cant count
#7 Book a Pro Google Ads Coach- Upwork, Fiverr etc.. Maybe 2 or even more!
#8 Dont take this tips for granted!
Google Ads isn't the cheap option it was back in the olden days. But, there are always ways to reduce the ad cost per sale. I work on this problem for my clients and if you're doing lead generation as opposed to selling online I'd be happy to share some ideas.