The internet existed before you had to pay for everything. You paid your ISP for internet access, they maintained their peer connection, and provided you email. Colleges and individuals provided chat and group forums.
We're on a social platform right now that can run almost for free. For a pittance, you can bring a tunnel into your house and easily host open source social networks for your friends and family.
Capitalism is driving all of these companies to try to get you to buy into everything. They're selling advertising to each other which is pushing them to gather as much of your data as possible in this awful feedback loop where you are the product. We don't need to be in any of those loops, We need to provide for ourselves in this companies can just go away.