I am generally opposed to “woke” in the extreme sense, but I still enjoyed this movie. I actually found it to poke a lot of fun at wokeness, in a subtle way.
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Woke is a fake word made up by conservatives to make you angry. It doesn't mean anything.
While the current definition certainly fits that description, it actually has a longer history.
Woke is an adjective derived from African-American Vernacular English (AAVE) meaning "alert to racial prejudice and discrimination".[1][2] Beginning in the 2010s, it came to encompass a broader awareness of social inequalities such as sexism and LGBT rights. Woke has also been used as shorthand for some ideas of the American Left involving identity politics and social justice, such as white privilege and slavery reparations for African Americans.
The phrase stay woke has been present in AAVE since the 1930s. In some contexts, it referred to an awareness of social and political issues affecting African Americans. The phrase was uttered in recordings from the mid-20th century by Lead Belly and, post-millennium, by Erykah Badu.
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Barbie smashes the Ken-Patriarchy by literally explaining directly to every other Barbie what that means for women. It was FAR from subtle. That whole monologue from America was pretty direct.
Also, it had nothing to do with "wokeness". None of the non-white Barbies or Kens even dealt with that. It was literally just sexism.