this post was submitted on 13 Nov 2023
1 points (100.0% liked)

Entrepreneur

0 readers
1 users here now

Rules

Please feel free to provide evidence-based best practices, share a micro-victory, discuss strategy and concepts with a frame work, ask for feedback, and create professional conversation. Treat every post as if you're at work and representing the best version of yourself.

founded 10 months ago
MODERATORS
 

What's the % split of your sales traffic or what do you find the most successful in bringing customers to your ecommerce website?

  • SEO organic
  • SEM (Google or Bing)
  • Organic Social media posts (which platform)
  • Ads on Social media (which platform)
  • Influencer collaborations
  • Other?
top 30 comments
sorted by: hot top controversial new old
[–] Relevant_Bass_9145@alien.top 1 points 10 months ago (1 children)

Google maps is king. Only required local SEO, referrals, reviews, and Ur only marketing is delivering on the awesomeness you sell

[–] Relevant_Bass_9145@alien.top 1 points 10 months ago

My little thing is a serviced based business, but of your making sales, everyone has to deliver something. The more you can give to clients without much (or any) costs to you (thinking once off created assets) the better deal the client thinks they got, they leave happier, pay more and actually recommend you to the people the come across.. If your marketing to get clients.. and Ur selling shit... your adverting your shit sandwich!

[–] cokeboygh@alien.top 1 points 10 months ago (1 children)

We're yet to hit that target but our customers mostly find us through organic seo on google, we haven't done any ads yet

[–] maxmilner@alien.top 1 points 10 months ago (3 children)

We started doing fb, ig and tiktok ads recently and have gone from 4k to 40k p/m within about 3 months - only constraint being stock/working capital. Happy to help if you want advice branching into this!

[–] mr_house7@alien.top 1 points 10 months ago (1 children)

I would also love advice on this

[–] maxmilner@alien.top 1 points 10 months ago
[–] Sandiegoman99@alien.top 1 points 10 months ago (1 children)

Please let us know what type of product or service. I recently started putting together a fb ad but really on the fence. Service company

[–] maxmilner@alien.top 1 points 10 months ago
[–] amla17@alien.top 1 points 10 months ago (1 children)

Would love help as well! Feel free to message me if it's okay :)

[–] maxmilner@alien.top 1 points 10 months ago
[–] Relevant_Bass_9145@alien.top 1 points 10 months ago

Ty. Try getting someone to give me a review though even when there super happy with the result.

[–] emoriginal@alien.top 1 points 10 months ago (1 children)

From most important. Paid ads (Meta, Google, YT, TT), organic social media (IG, TT) and AI generated SEO with Byword.ai and MidJourney. Nearing 800k per year now.

[–] AureusStone@alien.top 1 points 10 months ago (1 children)

You just copied the top post and added an advertisement to what is obviously your site. 👎

[–] emoriginal@alien.top 1 points 10 months ago

not affiliated with byword, and I have a similar experience to the top comment.

[–] emilstyle91@alien.top 1 points 10 months ago (1 children)

Around 500k year revenue:

Google 100k year Fb 30k year Bing 10k year Remarketing (adroll): 5k year

We tried tiktok and pinterest but did not work for our products (supplements).

[–] Personpersonoerson@alien.top 1 points 10 months ago

Is the google ads search tool ads or youtube ads, or what?

[–] Wr3n_Aga1n@alien.top 1 points 10 months ago (1 children)

Wow, really learning a lot from these posts. Great question!

[–] tristanjevans@alien.top 1 points 10 months ago

Thanks! Me too

[–] IndependenceFuzzy815@alien.top 1 points 10 months ago (1 children)

Google Search (Organic) > Google Paid (Performance max has been yielding best results and google shopping is good as well). No social ads. Hit 900k in sales this year. We're a franchise of a well known Auto brand selling parts/accessories selling in Canada - so we do have the leg up on having a huge audience base already. We're hoping to achieve larger growth as we ramp up exposure into the US market.

[–] tristanjevans@alien.top 1 points 10 months ago

That's impressive! Congrats, I'm also in Canada (Montreal). I imagine you have a lot of competition. How do you differentiate yourself?

[–] National-Tangelo-17@alien.top 1 points 10 months ago

Wish I knew, I think mine is mainly word of mouth. I have done 4x that and zero marketing and I just don’t post too much on social media (I’m lacking there)

[–] bigsparra@alien.top 1 points 10 months ago

Email 50%, Google organic 25%, organic socials, meta and TikTok ppc the last 25 combined.

[–] ChickenNuggetDeluxe@alien.top 1 points 10 months ago (1 children)

We do well into 8 figures between portfolio brands and most of our brands are ~80% + one channel.

IE our main co is ~80%+ FB.

IMO just keep working at a channel until you can get it to ~$20m - $30m topline. Maybe more.

[–] tristanjevans@alien.top 1 points 10 months ago

Thanks for the info!

[–] Three_Pebbles@alien.top 1 points 10 months ago

Back when I did that, most success with Google and Facebook ads.

[–] robmartin@alien.top 1 points 10 months ago (1 children)

Doing about $2m per year. In business for 4 years. About 33% email/sms, 33% FB, 33% Referrals/Organic

[–] tristanjevans@alien.top 1 points 10 months ago

Email/sms they are in your funnel already. So it's a split of FB and organic?

[–] tristanjevans@alien.top 1 points 10 months ago

Thank everyone for the insightful responses, I think we all found it very helpful. I see a trend of Google Paid ads and more specifically PMax as the top performing solution. I'm interested to know more about the high level strategy for those if possible?

[–] 300spartanleonidas@alien.top 1 points 10 months ago

As the owner of a successful online fitness and nutrition coaching business, my experience has been that word of mouth and organic social media are the most effective marketing channels.
The majority of my new clients come through referrals and word of mouth from existing happy customers. Building a reputation for quality coaching and results leads to a steady stream of new sign-ups.
I'd estimate my sales split is:
Word of mouth referrals: 60%
Organic Instagram: 30%
Other social media: 5%
Google SEO: 5%
Paid ads and influencer collaborations have not been worthwhile for my niche. Instagram is great for organic content that establishes trust and authority. High-quality before and after photos really help convert followers into coaching clients.

[–] novdelta307@alien.top 1 points 10 months ago

Paid Google Ads and IG organic.