attribution modelling and the volume of data and time needed for Media Mix Modelling.
Not really a struggle as far as techniques and approach, just the sheer grind and subjectivity in the implementation and operation of it.
this post was submitted on 13 Nov 2023
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Rejection. Taking the necessary days to call 100 prospects and having 90 of them tell you to go f**k yourself. I imagine this is the step that separates the people that seem like they can shamelessly promote non stop and those that struggle.
Getting better at the other aspects of marketing will make sales easier. I am both the marketer and primary sales person for my business. Me they marketer makes sure that me the sales person only speaks with prospective clients who are predisposed to buy and are properly warmed up. How to do that won’t fit in a comment but you cannot solve this problem without learning other aspects of marketing besides sales.
Hiring the right person :)
I'm in the middle of a startup.
For me it's bridging the credibility gap.
I've provided insane value for clients in engineering, but my clients are confidential.
And so many of my potential clients just don't realize that they have a performance gap.
I also need help branding. I have ideas, but I'm an engineer, not a marketer, trying to do my own marketing.