"Built to Last" and "Good to Great" both by Jim Collins. These are both amazing data driven guides on how to create a business that can endure all the ups and downs that you'll encounter throughout your journey.
Best of luck!
this post was submitted on 16 Nov 2023
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thank you so much!
Reading won't help.
I get that. But even if you can get only one thing or two from books, why not?
Reading books is good but not as a replacement for taking action. Too many people use it as an excuse not to start. It's a form of procrastination. Just start. Read books while you run your business.