I guess you could add a reminder of the value this meeting can offer to them
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It really depends on your line of business. do you provide services, advice consulting or an actual product?
For instance I provide professional Services like building and property assessments and I do charge for my inspections or meetings. That means at the end of the inspection I have a check or a payment in my pocket or bank account.
I also get involved with home inspectors that charge for the inspections upfront before the appointment.
you need to start charging or ask for payment to be able to secure the bookings.
if somebody puts the money down, they're definitely not going to miss the appointment.
Why not strike while the iron's hot and give people immediate ability to talk to you about whatever you're selling?
There are plugins that would allow you to have chat right on your website. Or better yet you can put your cell phone number there and ask them to text you.