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Should I launch my product on Black Friday or Cyber Monday? (alien.top)

submitted 10 months ago by SweatyToothedMadman8@alien.top to c/entrepreneur@indiehackers.space

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So after months of building on my product, I'm ready to do a proper launch.

I've been refining my product with the help of beta users, and I think I'm finally ready to open the floodgates.

For my launch, I'm planning to launch to my email list of 8k contacts (+ social media, but that's negligible as my following is smaller there).

I've been warming them up, and so far I've already did a pre-launch survey to gauge interest, and the response has been pretty good and supportive.

I'm wondering if I should launch on Black Friday or Cyber Monday.

The way I see it:

Black Friday

Pro: People haven't had purchase fatigue yet.
Pro: It's the #1 shopping day of the year, people are in a buying mood.
Con: Everyone else is also vying for attention on BF. Too much noise.
Con: People might not be online/at their computers.
Con: It's over the weekend, I want to have time off too, but if I launch then, I'll have to watch over it like a hawk and say goodbye to my own Black Friday weekend.

Cyber Monday

Pro: Fewer other offers vying for their attention.
Pro: People are actually online/at the computer, usually at home or at work.
Pro: I can be at my desk to do damage control, if anything breaks during my launch/open cart day.
Con: People might have been fatigued by now.

What should I do?

top 5 comments

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[–] ForumsDweller@alien.top 1 points 10 months ago

Launch it right now brotha. In fact you should've launched it last year

[–] Pingu_Ping@alien.top 1 points 10 months ago

Personally i wouldn’t launch a product on Black Friday or cyber Monday. The precedent for those occasions is discounted products and without an existing brand that’s been recognised, I would assume that I would be diluting the impact of my product among the sea of sales.

Give your product the launch it deserves in a time period where lots of other brands aren’t looking for the attention of customers. Also your warmed audience will probably get a flurry of marketing emails and they could rapidly lose your launch announcement through that.

[–] oldstalenegative@alien.top 1 points 10 months ago

I'd "soft" launch it now so that you can work out any last minute bugs before BF/CM...nothing worse than discovering a bug during a big launch day.

[–] NorthMedal@alien.top 1 points 10 months ago (1 children)

Launch as soon as you can.

After launch you will probably learn a few things that you will affect and should change your product going forward, then adjust, and if necessary pivot - then launch as soon as you can again.

[–] SweatyToothedMadman8@alien.top 1 points 10 months ago

This isn't a "launch" launch, it's more like a limited-time deal.

I appreciate the advice, but it doesn't seem geared for my specific situation.