Steer clear of smart bulbs if you can and rather use smart switches. For light plugged into a non-switched outlet, use a smart plug in module.
I have a smartthings hub with Inovelli Blue 2-in-1 dimmer / switches and Jasco plug in dimmer modules. I have my bedroom floor lamp plugged into a switch, while my bedside lamps are plugged into dimmer plug in modules. When I press the on switch once, I turns on just the floor lamp. Press the on switch twice, it turns on all the lights in the room, all to my preferred evening dim level. Press the same on switch 4 times opens the zigbee window blinds in that room. The options are pretty much limitless, and really only limited to your imagination. Oh, and I have Echo Dot devices in each room to facilitate voice commands.