this post was submitted on 12 Jul 2025
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British Columbia

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[–] gassyjack@lemmy.ca 4 points 2 days ago (1 children)

The corporate flight from LGBT support is sickening. These events are needed more than ever.

[–] Tollana1234567@lemmy.today 5 points 2 days ago (1 children)

its called rainbow capitalism, a form of virtue signalling to boost sales to a broader group. they probably donate to anti-lgbtq+causes(governments politicans way more)

[–] gassyjack@lemmy.ca 3 points 2 days ago (1 children)

I’m envisioning a public campaign against these companies that pull out when the support becomes disadvantageous. They should be permanently blacklisted by the community and true supportive companies should be rewarded. Just a thought.

[–] Bongo_Stryker@lemmy.ca 2 points 1 day ago

Yes, and at the same time I am troubled by a company sponsoring a drag show, or slapping a rainbow sticker on a product and no-one really benefits except the corporation. When we see a queer person, a disabled person, a southeast Asian person used in advertising, that's usually not representation, its exploitation.

So.i mean I agree with you but also I think there's something more fundamental. I don't have any solution besides revolution.

[–] Bongo_Stryker@lemmy.ca 6 points 2 days ago (1 children)

How the hell did it become normalized that a human rights protest have corporate sponsors? It makes no damn sense.

[–] DerisionConsulting@lemmy.ca 1 points 2 days ago (1 children)

People want a show, and putting on that show is expensive.

If pride is just a march, that can be done with small fundraising. If Pride has 3 events a day, every day for a week, ending with a parade and a concert, that needs outside funds.

[–] Bongo_Stryker@lemmy.ca 2 points 2 days ago

Do people want a show? Or has a protest become co-opted by capitalism and the forces of status quo into a spectacle of entertainment that's largely empty of any political or lasting benefit to queer people?

That's a rhetorical question because yes, yes to that second one I'm pretty sure.

[–] Sunshine@lemmy.ca 20 points 4 days ago (2 children)

The corporations never really cared.

[–] ArchmageAzor@lemmy.world 3 points 2 days ago

That's capitalism. There is only one thing that matters, and that is money. If the public decides that teddy bears are vogue, they start selling teddy bears. If it suddenly were to become popular to lynch gay people, they start selling pitch forks and torches.

[–] BroBot9000@lemmy.world 5 points 4 days ago

Only thing any corporation cares about is “make line go up faster”

We need to pass laws to protect people and to control corporations. More anti monopoly legislation first and foremost.

[–] melsaskca@lemmy.ca 6 points 4 days ago

Corporations lean any which way, depending on the times. There is no "mission statement" or philosophy other than, how can we extract more cash from the populace this year? And even more cash next year...ad infinitum.