this post was submitted on 27 Nov 2023
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Been in the photo booth industry for nearly 10 years and generate $400k annually (set to do over half a mil by 2024) in the wedding and events space. I don't feel like I am the expert by any means in business or entrepreneurship, but I've built a couple successful companies on a small scale, and have an MBA, so maybe I can contribute to your success. AMA!

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[–] _N-O-E-L_@alien.top 1 points 1 year ago

That’s very impressive.

Where are you located?

We may need to chat. I’ve been trying to figure out what business I can establish.

[–] Lintaar@alien.top 1 points 1 year ago (1 children)

What parts of the business do you personally manage? Have you considered the pros/cons of paying a manager to run every part you currently run?

[–] maydaybutton@alien.top 1 points 1 year ago

I manage most of it. Yes I've definitely considered this. The hardest part is the detailed knowledge required for even being able to quote a customer on most of our new experiences. There's not a standardized price for a lot of what we do, it all depends on factors like where it's located, what the client is asking for, whether or not we are actually capable of doing it, and then if so what it would cost to build that experience out. So even if I brought in a manager I'd still be responsible for half of the inquiries, customer questions, phone calls etc. All the stuff that can be taken care of gets hired out like design work, taxes, event labor, etc. there are definitely ways I can standardize more of my business and focus on growing those areas and then get a manager into take over that part of it and branch out just a creative side of the business that I manage, but haven't made that change yet.

[–] PyrusD@alien.top 1 points 1 year ago (1 children)

Of the different types of booths, which is the most profitable?

Which do the customers seem to enjoy the most?

What are some little things and big things that increased the quality of your product?

[–] maydaybutton@alien.top 1 points 1 year ago

It depends I've had our bare bones selfie style iPad booth Make $17,000 with under $1,500 cost.

I'd say our most profitable on average per hour would be our glam booth experience, which is not about the booth itself, rather The output and what the client gets. It uses a DSLR camera with external flash, focused on really beautiful photos in full size prints with our special proprietary filter. $1,000 plus an hour with 3-hour minimums.

They enjoy all of it! Never had anyone disappointed with an experience.

It's all little things. Knowing photography and lighting are game changers. Plus my level of dedication to the business and my customers means we don't take shortcuts and we go above and beyond every time.

[–] Chance-Shift3051@alien.top 1 points 1 year ago (1 children)

How many hours a week do you work?

[–] maydaybutton@alien.top 1 points 1 year ago (1 children)

Answered in another post if you look for that maybe 22 focused hours. At least a lot of time thinking and getting caught up in tangents due to my ADHD

[–] Chance-Shift3051@alien.top 1 points 1 year ago

Thank you for sharing again

[–] davidlowie@alien.top 1 points 1 year ago (1 children)

How many booths and employees? I’m bringing back my photobooth biz after a few years off when my second kid was born.

[–] maydaybutton@alien.top 1 points 1 year ago

With two booths In a couple employees you should be able to make six figures gross at least. It's all about business strategy how to sell, getting the customers, knowing what they want, and marketing appropriately.

Employees are W-2, out of state contractors 1099.

Yeah you could get away with not working the events hiring right off the bat, just make sure you train up your team well enough and you take the time to learn everything well enough to help them. Make things as simple as possible so anyone with arms and a half brain could potentially make it work. Still I recommend you hiring full-brained employees ;)

[–] calzonedome@alien.top 1 points 1 year ago (1 children)

Biggest tips for local SEO other than the standard google listing?

[–] maydaybutton@alien.top 1 points 1 year ago

Sign up for a listing aggregation service. It'll publish your information across hundreds of listing sites some more valuable than others, but always worth it to have it out there everywhere. Also most of local SEO has to do with site reviews on line that search aggregators can see, and having localized content on your pages that reference the cities you are targeting. Each of my individual locations suffers slightly due to having a nationwide listing on Google now, but because I've optimized my site so well, even though the maps results doesn't come up at the top anymore my site generally does no matter what the city is that we operate in

[–] PercentageOk956@alien.top 1 points 1 year ago (1 children)

Hi. Did you build your own software to use with the photobooths or did you go with SocialBooth or one of the other key players?

I own a photobooth business too and have for nearly a decade, but I have mostly let it fall by the wayside for a different career. It helped me a great deal in life though.

[–] maydaybutton@alien.top 1 points 1 year ago

Using generic software, we have a lot of our own programming inside or on our site but not our own direct software for photo processing. Mostly Breeze or snappic.

Nice, if you ever get back into it or continue to run it, treat it like a business and it can pay you like a business.

[–] stardustViiiii@alien.top 1 points 1 year ago (1 children)

What does your day to day entail?

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[–] necromanticpotato@alien.top 1 points 1 year ago (1 children)

I delivered two mobile photo booths and set them up as part of a promotional event. The kits were unwieldy, broken, missing pieces, and came with few instructions for those charged with set up, troubleshooting, and tear down.

What are you doing to ensure you/employees/contractor are supported when delivering booths to and from, and to allow them to properly troubleshoot and service hardware on site?

[–] maydaybutton@alien.top 1 points 1 year ago

First of all I systemized everything early on. We have videos, training, documents, checklists etc to make sure mistakes don't happen. And when they do we have backups and other contingencies.

Our staff are fully trained up on how to do all this before they are sent off on their own, and I'm always available Should they need to call or get assistance remotely. We also allow plenty of time for set up and tear down to ensure that everything could be followed properly and all items can be accounted for, completing the checklist so that the next time the equipment is used everything is ready to go.

[–] Thakayad@alien.top 1 points 1 year ago (1 children)

How do run your marketing?

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[–] mpinoc@alien.top 1 points 1 year ago (3 children)

What were the steps or phases you took to scale your business from running it yourself to today. Is there anything you would have changed about the way it scaled?

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[–] KillaRoyalty@alien.top 1 points 1 year ago (2 children)

You set up a booth and walk away or do you stand there doing the pics with the camera?

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[–] pappadipirarelli@alien.top 1 points 1 year ago

How’d you get started? How much capital did you have when you got started?

[–] natdogg@alien.top 1 points 1 year ago (1 children)

I want to start a business renting live plants, mostly tropical, to events. Do you see potential in that? I imagine the path to sales would be similar.

[–] maydaybutton@alien.top 1 points 1 year ago

Absolutely. I actually personally attended a wedding in South Florida where they had not just flowers but live plants adorning the entire venue. It was beautiful, and I'm sure they spent at least 20K on their plants / flower budget (maybe more). I know people on the floral side and the makeup side and they are absolutely killing it.

[–] Sensitive-Tackle-407@alien.top 1 points 1 year ago (1 children)

Would love more clarity around payroll.

  • Roughly what portion of the $400k goes to payroll?
  • What do you pay (roughly) hourly per role? (Attendant, driver, booking, customer service, etc)
  • What is the owner salary?
  • How much time do you spend on the business each week and what is your biggest task?
  • Do you respond to customer inquiries or have an assistant do it?

Context: I own a wedding venue in a luxury market and we are grossing $750k per year. I get lots of leads direct to my website and provide mostly all amenities in my venue rental fee (Photo Booth included). After payroll, profit margins aren’t great, so I’ve been thinking of branching off of my business into event rentals so that I can actually pay myself a decent enough salary to leave my remote full-time job. (Obviously not all leads book us, but they are all still high income qualified leads that are having a wedding somewhere in the area and will be needing rentals)

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[–] Big_Gur1563@alien.top 1 points 1 year ago (1 children)

What is the salary of your employees? What does it cost you two employ one per photo booth? Or do you still gonset everything up? Just wondering price of labor?

[–] maydaybutton@alien.top 1 points 1 year ago (1 children)

Employees are hourly, obviously I have my own costs with payroll, social security Medicare etc, but hourly starts at $20 an hour and goes up over time / experience. Our average 3-hour event, employees will work (including travel which they are paid for along with mileage reimbursement) 7-13 hours. Just depends on where the event takes place. We bake in lots of time for early arrival, traffic, troubleshooting etc even though it's mostly never needed.

The secondary employee used to go along with the first, but now we've replaced them with a contractor who just shows up as a brand ambassador and works for the set hours of the event to assist guests. This way we can spread out our key players and reduce cost per event, without coming to limit it to a single attendant. So our labor costs are probably quite high in the industry in general, Even though our hourly rates are not anything crazy, merely because we want to provide the best and account for every possible thing that could go wrong in order to deliver perfection. But I'd rather invest in good labor because the people are core to the business.

[–] Big_Gur1563@alien.top 1 points 1 year ago

Sir or ma'am thank you for your reply. May your business continue to thrive.

[–] SpaceToaster@alien.top 1 points 1 year ago (1 children)

How many events do you book per year? Average cost? Whats your approach to marketing? Advertize on The Knot, etc?

Thanks for posting.

[–] maydaybutton@alien.top 1 points 1 year ago

Hey answered on a number of comments here

[–] wanda4president@alien.top 1 points 1 year ago

What was the biggest difficulty you faced early on? Do you partner with wedding photographers at all?

Thanks for sharing all the info. Very interesting.

[–] NYCPARTYBOOTH@alien.top 1 points 1 year ago (1 children)

What is your website link/URL?

congrats on your success!

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[–] millionaire-on-mars@alien.top 1 points 1 year ago (1 children)

How boring is this, and do you have a wife, because I thought this but I realized I only want to work if my wife is my partner

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[–] Prior_Worldliness287@alien.top 1 points 1 year ago (1 children)

Are your staff happy? Do you pay them more than minimum or is your philosophy pay as little as possible? What benefits dontjey receive?

[–] maydaybutton@alien.top 1 points 1 year ago

My staff and my contractors love me. My philosophy is your people are always the most important part of any business. Treat them well, and they will reward you. I would rather offset any cost on the client than force my people to work for less. Often clients tip hundreds of dollars, which I let my people keep. I reimburse them for everything, treat them to bonuses, try to make their jobs as easy as humanly possible so they are excited to work.

[–] fancy_pants_69420@alien.top 1 points 1 year ago (1 children)

I, too, have been in the Photo Booth business for 10 years, with a very highly successful company. This post is running through the Photo Booth communities. The numbers are very untypical for most Photo Booth owners. Not to say this can’t be done, but very few people in this industry have these type of numbers. And it is getting very oversaturated with a lot of turn-key advertising, like you just show up and press a button. Interesting point is that their average ticket is said to be $3200, quite high and good for them if they’re getting that. I would say nationwide the average is anywhere from $500-$800 per gig typically.

[–] maydaybutton@alien.top 1 points 1 year ago

This is very true. There is more than meets the eye, and all of this took effort. So I hope no one thinks they can buy a hunk of equipment and make bank. This is not an overnight success, but something every single person/business is capable of.

Nationwide the average is closer to $1200-1500 for an equivalent service in my experience. Truth be told, not every figure is possible within every market - and Arizona has been a bit of a bummer compared to other markets we operate in now. As time goes on and more people enter the industry with low-budget offers, it makes competing harder and makes brand and sales that much more important. Our customers aren't looking on Craigslist, Facebook Marketplace, etc, so we aren't competing with every company. But even for those that do compete on our playing field, we are totally cool losing a booking and keeping our brand value in tact.

[–] Odd-Philosopher3314@alien.top 1 points 1 year ago (1 children)

Congrats! What was the most challenging part of the start-up process?

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[–] digitalsea38@alien.top 1 points 1 year ago (1 children)

What was your hardest obstacle starting out?

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[–] BlueRingApp@alien.top 1 points 1 year ago

What platforms are you using for marketing and advertisements?

[–] RepubMocrat_Party@alien.top 1 points 1 year ago (1 children)

What are your top SEO tips, especially if starting from scratch??

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[–] Rockmann1@alien.top 1 points 1 year ago (1 children)

I see a lot of background options with photo booths, are these AI generated or physical ?

Thanks for all the great answers.. really digging this Q&A

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[–] AltezaHumilde@alien.top 1 points 1 year ago (4 children)

Whatt? 57% cost??? how? you mean after tax?

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