Took me a good while to read it as 11 so it is pretty confusing tbf
this post was submitted on 04 Mar 2026
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Font matters
Ⅱ
Ⅱ <> I i L l
Had to copy the character and paste i elsewhere to see that it was not two letters.
Yep I couldn't understand why they chose to use Roman notation. To be honest though 11 is a weird age cut off to have picked.
They probably decided on 10 or below, but it didn't sound as catchy in the marketing
people kept thinking it was binary for 2 during audience testing
Binary for three. Two would be 1 0 which would then get confused with 10 which would actually take us full circle.
That's why the changed it from 10 to 11 during testing, because people kept thinking it meant 2
I really do not understand, now is that supposed to mean II or XI?
Same. It actually took me a second to get the joke, then I realized I was the joke
Me too. I was looking around for the funny. It was me.
Me II
𝙼∑ 𝙸𝙸
Isn't that Greek?
Guilty. I used the sum symbol for a fancy "E" riffling through my phone keyboards. I know there is a better ascii character.
It's not an E; it's a Sigma standing in for summation.
Me 100
I was initially like, "really, under 2? Cheapass county can't even cover kids under 10?"
My foolishness knows no bounds
it's just an error in font, I took a minute to find the real meaning of this ad 😬
Same here!
Kids under aye-aye
Clearly they mean under 3
PLEASE UNDERSTAND THAT
5 10
111 1
Huh?
5 10
101 1010
I think I solved it
I think it’s
8 11
Which is in Roman numerals
VIII XI
But also works in arabic numerals
5 10
3 1
————
8 11
Checkmate god and baby Jesus.
loss
How?
When?
Chicka Chicka Slim Shadey
Is this loss?
In print, yes, in hand written maths I don't mind the line
Until there's a lowercase L, or you're taking the absolute value of something ...
I don't really handwrite anything these days, but my brother always taught me to put a little upturned curve at the bottom of letters to differentiate them from similar-looking numbers.
So did one to be honest
Kids under or travel free
At first I tough that that was a big ass kid for being under 2yo.
I think in order to see a major unified system font update, we are going to need two huge corporations battle each other in court.
A𝙸 vs. A1 steak sauce
🤖🥩
Plus a class action lawsuit by guys named AL
🚶♂️
No, but seriously. What the fuck?
That kid is clearly not under 2 though. Should be that all kids ride free
The fine print:
*Picture is for illustrative purposes only, and is not an accurate depiction of children under II years of age. Please ensure that your child(ren) meet(s) the eligibility requirements as shown. This transit system shall not be liable for the outcome of any child 11 years of age who use it.
It is too, accurate for kids under eleven.
It’s an homophonic alliteration in binary.
Kids under three ride free.
Let's Do London.. hmm..
I'd prefer London do me
Kids under 2' is a whole different type of measurement
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