2010, that was the year I returned my cable decoder to sender. Now I forget linear TV is still a thing, and it must've been a decade since I heard anyone utter the words "did you watch X on Y last night", as well.
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Honestly surprised it was still 50%.
I guess if we plot this by age it skews to older households.
It will get worse since most will watch NFL games on YT this year.
Will YT show blacked out games?
I'm sure it is the standard NFL TV rules.