I'm no expert, but I have some experience growing chillies over the years. Whenever I've grown them it's been a selection of seedlings from the nursery, or at best a single young plant. Sometimes I grew them in pots, but these days I'm using beds. Currently I'm at the tail end of our growing season with two different varieties (a birds eye and a Thai) sharing a raised bed with some spring onions and rhubarb.
Every time I've grown chilli I've found that they start slow, then explode in size, then fruit. I always end up with more than I can eat. I'd go as far as to say that they seem to thrive on neglect. I don't top them, rarely feed them, and they just keep performing. I certainly don't treat different types differently. My beds are currently a mix of old clay soil, compost, some ash from the fire, with some granular fertilizer and topped with a straw mulch. I harvest 20 or so per week and leave the rest. I generally get 3 or more months worth this way. My planting notes for this batch say I planted these in December, and started harvesting in March. Both plants are still going strong and loaded with fruit in varied stages of ripeness. I am expecting a few more weeks yet.
I've never really tried to keep them going over winter, as we get fairly severe frosts here. We're already getting nights below freezing, but so far, so good. The plants get good sun in the morning and middle of the day, but by mid afternoon they're in shade.
Hope that helps.
