this post was submitted on 17 Aug 2023
529 points (100.0% liked)

Technology

37603 readers
593 users here now

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:


This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

founded 2 years ago
MODERATORS
top 50 comments
sorted by: hot top controversial new old
[–] cupcakezealot@lemmy.blahaj.zone 60 points 1 year ago* (last edited 1 year ago) (2 children)

Things are going great, Linda

Also can news outlets please stop referring to Twitter as X? X is the stupidest name I've ever heard.

[–] iegod@lemm.ee 44 points 1 year ago* (last edited 1 year ago) (1 children)

It's the official name so the news is obliged. Your brain can handle this detail I'm sure.

[–] flumph@programming.dev 22 points 1 year ago (1 children)

Yeah, it's just like when Prince changed his name. The media will just keep going "X, formerly known as Twitter" forever.

[–] liv@beehaw.org 16 points 1 year ago* (last edited 1 year ago)

Prince changed his name to an unprinteable character so they had no choice.

As I recall, some of the media used the short form TAFKAP (the artist formerly known as Prince).

As for xtwitter, I vote for FKT. Pronounced as a word.

load more comments (1 replies)
[–] Jaysyn@kbin.social 47 points 1 year ago

What did they expect when doing business with a #fascist symp?

[–] Elephant0991@lemmy.bleh.au 43 points 1 year ago (7 children)

Spokespeople for NCTA and pharmaceutical company Gilead said that they immediately paused their ad spending on X after CNN flagged their ads on the pro-Nazi account.

Alt-speak: we only care if the media report that our ad placements were next to questionable contents.

lmao at the fact that even a company named GILEAD doesn't want anything to do with Musk trying to kickstart a handmaid's tale

[–] bermuda@beehaw.org 9 points 1 year ago (1 children)

lemming discovers capitalism

load more comments (5 replies)
[–] ArugulaZ@kbin.social 37 points 1 year ago

X: Definitely no hate speech here! Nope, you'll never find it! Those watchdog organizations are all full of crap!

Wait, we lost another sponsor? For what again? Uh oh.

[–] BigTrout75@beehaw.org 37 points 1 year ago (1 children)

Isn't that while platform pro Nazi?

[–] ahornsirup@artemis.camp 11 points 1 year ago

Not yet. It's the inevitable outcome of tolerating Nazis on your platform but it takes time, especially with a userbase as large as Twitter's.

[–] Fizz@lemmy.nz 26 points 1 year ago* (last edited 1 year ago) (1 children)

Is there a link to the picture of this ad next to nazi content. I couldnt find it in the article.

Edit: I found the sources of the tweets thanks to a comment below. Here is the tweets the ads appeared next to.

[–] Asymptote@lemmy.dbzer0.com 4 points 1 year ago (1 children)

Also, was it fascist or nazi?

Both terms have been watered down to mean nothing.

[–] ArtZuron@beehaw.org 9 points 1 year ago (1 children)

Does the distinction even matter in this context? Neither is good and neither should be permitted.

load more comments (1 replies)
[–] snowbell@beehaw.org 16 points 1 year ago (8 children)

Why do people assume that brands explicitly endorse everything their ads run next to? Do they think companies are purposely seeking out these bad people to run their ads next to? I never got the whole not wanting your ads next to questionable content thing.

[–] wrath-sedan@kbin.social 40 points 1 year ago (3 children)

I’m no expert but I think it’s the same reason ads are full of hot people: association. If you see an ad for a Baconator enough times next to a neo-Nazi spewing hate speech you’re going to start to link the two in your mind.

[–] Gormadt@beehaw.org 15 points 1 year ago

Yep it's the association for sure

But also a factor (for those that know) is that companies will pay for their ads to run to specific demographics of people based on the data that a advertising platform (Twitter, YouTube, Tinder, Facebook, etc) has gathered to determine specific things about you as a person.

It's the whole concept behind targeted ads. You pay for eyes that will see it and are more likely to purchase your products due to that demographic data. Or at the very least, view your website for traffic that can be used to harvest more data about you so that it can be sold to other companies.

load more comments (2 replies)
[–] jarfil@beehaw.org 16 points 1 year ago* (last edited 1 year ago) (1 children)

Why do people assume that brands explicitly endorse everything their ads run next to?

Where by "people", we mean "individuals with so little critical thinking, that they might get influenced by an ad".

Well, that's why. Companies don't want easily influenciable people to associate their brand with something they're likely to view as negative.

[–] gamey@feddit.rocks 5 points 1 year ago (20 children)

Everyone is influenced by ads but the tines you re you view as your choice. Immediate purchases aren't the goal of most ads, it's mainly uncaughous influence for the next time you have to choose between a few products!

load more comments (20 replies)
[–] TooManyGames@sopuli.xyz 15 points 1 year ago (1 children)

It's not just that they don't want their ads next nazi crap, it's that they don't want to put ads on a platform that has nazi crap. You make a platform friendly to nazis, you lose advertising.

[–] ArugulaZ@kbin.social 10 points 1 year ago (1 children)

Society still has standards! Thank God!

[–] gamey@feddit.rocks 5 points 1 year ago

Not especially high ones as recent years have shown but at least still better than nothing!

[–] CileTheSane@kbin.social 13 points 1 year ago (1 children)

People will presure companies not to allow it. "I will not purchase your product because it is helping fund hate speech"

It doesn't matter that the company did not choose to place the ad there. The ad being there gives money to platform that they are recieving because of hate speech.

load more comments (1 replies)
[–] Thorny_Thicket@sopuli.xyz 10 points 1 year ago

Especially considering we're talking targeted advertisement so the ads are based on who you are and not which corner of twitter you're hanging on.

[–] EliasChao@lemmy.one 8 points 1 year ago

I believe it’s a matter of being in the same platform as controversial content.

In the end they’re paying Twitter to display their ads, and if Twitter allows questionable content to be in their platform, the companies are indirectly supporting it.

[–] remotelove@lemmy.ca 6 points 1 year ago

Tiki torch companies must be making bank off of Twitter ads now, though. They don't even have to use keyword matches to show up in all the right places.

[–] liv@beehaw.org 4 points 1 year ago

A lot of advertising still works on association and suggestion. That industry was heavily influenced by Freuds son in law.

Juxtaposition is a type of association.

[–] Banzai51@midwest.social 15 points 1 year ago

::Confused Musk noises::

[–] jeanma@lemmy.ninja 7 points 1 year ago (6 children)

Any proof ?

I go regularly on Twitter/X, I still have to see suggested hate/nazi/whitethingy in my timeline. How people get exposed to this shit ?

[–] PotentiallyAnApricot@beehaw.org 22 points 1 year ago (3 children)

I imagine cnn doesn’t want to encourage people to visit the hate account in question by posting a link or screenshot. It doesn’t mean they don’t have proof, it just means they don’t want to drive traffic to hate content. Printing that would be kind of irresponsible. But CNN is known as a pretty reputable news source. I can’t see why they’d lie about it.

If you aren’t seeing any white supremacy on your own timeline, that doesn’t mean it doesn’t exist, it just means the algorithm isn’t showing it to you, which is a good thing. It might seem surprising, but people do actually search for and deliberately seek out that shit. Hate groups use social media to network, I imagine that’s why CNN didn’t post a screenshot of the account name, or its content.

load more comments (3 replies)
[–] violetsareblue@beehaw.org 8 points 1 year ago (2 children)

I mean, I’m sure there’s people’s jobs it is to monitor marketing at these companies? Unlikely they’d go thru the trouble of setting up an ad campaign just to cancel it and claim nazis if it wasn’t true?

I don’t know though, I stay off twitter - especially now.

load more comments (2 replies)
load more comments (4 replies)
[–] gamey@feddit.rocks 7 points 1 year ago

What a surprise...

[–] autotldr@lemmings.world 5 points 1 year ago

🤖 I'm a bot that provides automatic summaries for articles:

Click here to see the summaryThe issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.

The nonprofit news watchdog Media Matters for America documented in a report published Wednesday that ads for a host of mainstream brands have been run on the account, which has shared content celebrating Hitler and the Nazi Party.

Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.

But Wednesday’s report suggests that the company still has work to do if it wants to avoid monetizing, and placing ads alongside, objectionable content.

“Media Matters and other observers have documented how X has remained a dangerous cesspool of content, especially for advertisers,” Wednesday’s report states.

Media Matters says it has also documented instances of brands’ ads being placed next to content from Holocaust denial and white nationalist accounts.

[–] JackGreenEarth@lemm.ee 4 points 1 year ago (1 children)

Great, then there will be no ads on Lemmy!

[–] jarfil@beehaw.org 10 points 1 year ago (4 children)

Not sure what part of Lemmy you hang in... and not sure I want to know.

load more comments (4 replies)
load more comments
view more: next ›