this post was submitted on 27 Feb 2024
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[–] agitatedpotato@lemmy.world 126 points 8 months ago (5 children)

Thank fucking god. Imagine the kind of monetization that would exist inside an Apple car. You think subscription seatwarmers are bad, and they are, but I can guarantee Apple had much worse in mind, and that most companies would simply follow suit.

[–] dan1101@lemm.ee 52 points 8 months ago (8 children)

Or blaming customers for problems, "You're shifting it wrong."

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[–] bionicjoey@lemmy.ca 16 points 8 months ago (1 children)

They would come up with a charging port that only existed in the parking lot of Apple stores

[–] jewbacca117@lemmy.world 13 points 8 months ago (2 children)

Also it would on the bottom of the car

[–] Boingboing@lemmy.world 8 points 8 months ago

Just flip it over to charge of course

[–] brbposting@sh.itjust.works 6 points 8 months ago

Deserves a shoop

alt-text: actual Apple Mouse charging via its bottom port

(Interesting, this guy says it gains hours of charge in three minutes, and thinks Apple knew some would leave it plugged it at all times. Intentional sure but not exactly “brilliant”.)

[–] Thatuserguy@lemmy.world 11 points 8 months ago

Genuinely, this is the best news I've heard in a while for the reasons you listed. Apple is already fucking up the phone industry with anti-consumer policies that become industry trends. I shudder to imagine how deeply and irrepairably they would have fucked up the car market for consumers.

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[–] m0darn@lemmy.ca 118 points 8 months ago* (last edited 8 months ago) (16 children)

Shifts team to generative AI.

If your car development team can be transferred to AI developement you weren't building much of a car.

[–] Sl00k@programming.dev 15 points 8 months ago (4 children)

This is referring to the team working on the self driving functionality.

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[–] NewPerspective@lemmy.world 31 points 8 months ago (4 children)

I really feel for the engineers and devs who don't get to see their project released into the world. Especially after so much effort.

[–] jewbacca117@lemmy.world 30 points 8 months ago (2 children)

I guess we will never see an electric car with the charging port on the bottom

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[–] a1studmuffin@aussie.zone 9 points 8 months ago

As an engineer who's spent a good chunk of his career working on stuff that got cancelled, it's really not that bad. You're generally paid well and looked after, learn a tonne on someone else's dime, have good job prospects, a strong network of talented colleagues, plus most engineers are there for the team problem solving and challenge anyway. The final product release is just the cherry on top.

[–] SlopppyEngineer@lemmy.world 6 points 8 months ago

After all the layoffs in the tech sector, it's doubtful it were even the original engineers working on the project.

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[–] badaboomxx@lemmy.world 25 points 8 months ago (3 children)

Maybe they relized rhat they cannot trademark the itire and remotely lock it, and sell it for 20 times the price of a regular tire.

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[–] Raxiel@lemmy.world 20 points 8 months ago (2 children)

Aww and I was looking forward to a chipped windscreen requiring the replacement of the entire cabin, unless the car had ever been in the rain, in which case fuck you buy a new one.

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[–] NigelFrobisher@aussie.zone 19 points 8 months ago (1 children)

I was genuinely looking forward to them refusing to install airbags because it compromised the dashboard being 100% screen, and then later installing airbags in a “notch”, but calling them iBags, and advertising them as a revolutionary new feature that only Apple could think different enough to invent.

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[–] boonhet@lemm.ee 15 points 8 months ago (23 children)

Not sure why everyone's cheering, more competition is never bad and there are already plenty of manufacturers adding subscriptions and such, I doubt Apple would even have been the worst.

At the very least, they probably would've had a slick UI in a world of crap infotainment UIs.

However they announced Carplay 2 a few years ago and I'm hoping manufacturers will go ahead with adding that as an option so you could just opt in to Apple UI all over the car and revert back at any time. This is probably the best of both worlds. There are plenty of companies that know quite well how to build a car, they just mostly still all suck at UI.

[–] linearchaos@lemmy.world 12 points 8 months ago

Apple can't compete in that space. Their schtick is producing moderately inexpensive nice looking goods for exorbitant prices that are designed to be impossible to repair by anybody with them.

Tesla has already corned at the market.

Trying to block people from repairing? check, trying to block sales of used items? check. Getting rid of all the buttons for all the interfaces and making you work with a tablet in the center of the car? Check.

[–] Cheerstothe90s@lemmy.world 7 points 8 months ago (1 children)

A problem with apple...Like if my friend has a Toyota, i can borrow that. If they have an icar, I probably couldn't drive it because I don't have an iPhone required to start it or apple shoes required to activate the pedals. You know they'd be dicks like that.

[–] lilsolar@sh.itjust.works 6 points 8 months ago

Warning: unauthorized, non apple certified tyres detected on your iCar. Disabling airbags due to security issue.

Setting destination to Apple Genius bar.

[–] Makeitstop@lemmy.world 7 points 8 months ago

Competition usually isn't bad. Unfortunately, Apple has a tendency to not only be terribly anti-consumer, but also tends to be a trendsetter. They do shitty things, and other companies learn from their example. Thus, the competition becomes a race to the bottom.

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[–] circuitfarmer@lemmy.world 14 points 8 months ago (2 children)

I think all those dongles hanging off the car would have been a problem anyway

[–] ApatheticCactus@lemmy.world 7 points 8 months ago (2 children)

We put the charging port underneath the car!

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[–] hamid@lemmy.world 13 points 8 months ago (1 children)

Apple was hoping to white label a Chinese ev and slap an iPad in it but the trade war is too hot now for them to deliver.

[–] Zipitydew@sh.itjust.works 12 points 8 months ago

You joke but it's not terribly far off.

Their real hope was to get Hyundai Kia to build EVs for them. While letting Apple act like they were the majority stakeholder of the deal.

[–] echodot@feddit.uk 11 points 8 months ago

Oh no all those developments that they introduced all going to stop, like nothing, bugger all, and zip.

They literally didn't do anything, they announced the car I think they had a concept vehicle which looked very apple, and then they did nothing at all ever again.

[–] a1studmuffin@aussie.zone 10 points 8 months ago (4 children)

Instead of trying to make a full electric car, I'm surprised Apple and Google aren't focusing on making a smart AI "head unit" that's compatible with third party car manufacturers. The head unit would control all aspects of the car through the CAN bus and also take camera/sensor inputs from the exterior of the vehicle, and be responsible for things like self-driving, lane assist and all those difficult AI-based features.

This way the car manufacturers could focus on what they do best (building safe reliable hardware) and outsource all the hard AI software problems to tech companies who specialise in this area.

[–] archchan@lemmy.ml 13 points 8 months ago (1 children)

I'll pass on having evil corps like Google put AI in my car.

Comma.ai is open source and does exactly what you are describing as that "head unit", not too mention is widely compatible with many car manufacturers.

[–] a1studmuffin@aussie.zone 7 points 8 months ago

Couldn't agree more, but I'm just highlighting it seems like a much more profitable and attainable commercial goal for them in the short term than trying to enter the vehicle manufacturing space as a competitor. The fact there's an awesome open source project tackling this idea already (thanks for the link - I didn't know this existed!) says it's viable.

They've already dipped their toes in with Car Play/Android Auto and have the relationships with third party vehicle manufacturers, so this seems like a logical next step. Perhaps that's what they're actually doing by shifting their car team to AI.

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[–] PanArab@lemmy.world 9 points 8 months ago

This is good news for everyone else

[–] werefreeatlast@lemmy.world 8 points 8 months ago (6 children)

Maybe the i-bike is more appleish? Imagine this, it's a bike like other bikes, but you only need to pedal with one leg, and if you turn the pedal, the whole bike turns. Tilt it back to stop. Sure, you may look fucking stupid running around with only one pedal while your other leg does nothing at all. That's it. Oh, and it's white and smooth in gorme plastic-like design. You can charge your bike but you must remove the seat and turn it upside down using our special turning device since it's 700lbs.

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[–] Gigan@lemmy.world 8 points 8 months ago (2 children)

That's disappointing. I hate apple, but I'd love to see more competition in the EV market

[–] Beardwin@lemmy.world 42 points 8 months ago (2 children)

More? 22 brands released EVs last year alone. There are a LOT of options out there, with more to come. Apple would have been like, the 4,000th entrant in this market.

[–] dan1101@lemm.ee 20 points 8 months ago (9 children)

And what the EV market needs is a Model T, reliable and affordable. Not all these luxury models that go 0-60 in 3 seconds.

[–] GamingChairModel@lemmy.world 12 points 8 months ago (2 children)

The Chevy Bolt is an EV that sells for less than $30,000 and gets 250 miles of range on a charge. The base model is even under $20,000 after the tax subsidy.

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[–] cyd@lemmy.world 7 points 8 months ago (1 children)

There's a tidal wave of "cheap and good enough" Chinese EVs starting to sweep the global market, fulfilling pretty much what you said. The new BYD Qin retails for $15,000.

If the US puts up protectionist trade barriers, the US auto market will turn into an enclave of gas guzzling SUVs, totally divorced from the rest of the world.

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[–] ceiphas@lemmy.world 8 points 8 months ago

But their Cars would Cost ten Times as much and still there would be someone cultists defending the price

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