Except he's not paying people to vote. I hate arguing for the guy, but what he's doing is not illegal. It should be, but it's not.
Cards against humanity is paying democrats in swing states who didn't vote last time to apologize, share something bad about trump, and make a voting plan. They're showing how far you can go and still be legal, saying it should be illegal.
It doesn't pay you to register to vote. I read the whole website when it started