the masses pick their form of fediverse rather than the one not controlled by big tech.
You say this as if the masses are currently interested in fediverse in general, and give a shit about whether it's controlled by big tech or not.
Fact is most people don't know about fedi and a great deal of those who do don't care, and the only chance you'll get them anywhere near a fediverse service if someone (be that Meta, or anyone else) wraps it up in a little bow for them and delivers it to them.
I've always been underwhelmed with DuckDuckGo as a search engine, and for context on that remark I use Bing as my main search engine.