As a general rule, self hosting is not cheaper, in the same way that it's not cheaper to sew your own clothes, make your own furniture, raise your own chickens, etc, because by the time you invest all the time and effort into tools and labour, you're well over the cost of the actual thing.
What it is a satisfying hobby and in the longer longer term might save you a little bit.
I think you will find most of these are not small language models, but are instead the thing I said above - a llm like gpt + a search engine. Even small language models require millions of texts and only perform very specialised tasks.