A problem is both real and invented. Coca-Cola solves the problem of thirst but it’s value is emotional marketing that sells happiness… “make it real” “have a coke and a smile” “open happiness” “taste the feeling” etc. it’s competitor is basically water and the like- boring, unfun, unhappy. That’s the invented value of “non-coca cola beverages don’t make you happy”.
A problem is both real and invented. Coca-Cola solves the problem of thirst but it’s value is emotional marketing that sells happiness… “make it real” “have a coke and a smile” “open happiness” “taste the feeling” etc. it’s competitor is basically water and the like- boring, unfun, unhappy. That’s the invented value of “non-coca cola beverages don’t make you happy”.