I think they fumbled it when they first announced the moonswatch to be sold online and then later retracted their statements by forcing people to go to their boutiques during a pandemic where the exclusivity of even obtaining the watch was a toss-up.
I think they fumbled it when they first announced the moonswatch to be sold online and then later retracted their statements by forcing people to go to their boutiques during a pandemic where the exclusivity of even obtaining the watch was a toss-up.