It's more like a mob of people on bikes.
Someone far away from the school, normally a parent and their child, bikes to school, and people add to the group when it goes by their house. Since people who drive are often distracted, being in a group is much safer than a child biking alone.
This is why clickbait is so prevalent.
Without outside funding, the focus then needs to become gaining viewers and adds, not telling stating facts accurately, or doing in-depth journalism.