Astroturfing just got orders of magnitude cheaper with the advent of LLMs. This, along with spam and advanced phishing are some of the true real and present dangers of this technology. It's a battle between content platforms and any bloke with an axe to grind, and it's probably a loosing battle for the content platforms.
Genuine human to human interaction online is going to become rare and tedious. Can't even imagine what kind of captchas they'll have to come up with to fool the next generation of multimodal models.
big if true